There are certain cognitive errors that human beings make with great regularity which cause them to make sub optimal decisions when it comes to investing. Individual humans learn, but collectively human beings tend to repeat those cognitive errors.

Some common ones are:


Also known as the “bandwagon effect,” herding is the tendency for individuals to mimic the actions of a larger group.

Anchoring Bias

The tendency to rely too heavily on the first piece of information received.

Confirmation Bias

The tendency to ignore information contradictory to prior beliefs.

Disposition Effect

Investors tend to sell winners too early and hold on to losers too long. This occurs because investors like to realize their gains but not their losses, hoping to “make back” what has been lost.

Together, these biases cause investors to either under- or over-react to information, causing pricing inefficiencies and irrational behavior

This creates a “behavior gap” between what investors can achieve and what they actually achieve

We will bridge that gap with our disciplined process driven decision making and execution

Get in touch
close slider



Mobile no.

A good time to reach me on weekdays is

Investable Amount